Title: Boss Up!
Author: Lindsay Teague Moreno
Publisher: Thomas Nelson
Release Date: 8/6/2019
Boss Up! will help you put your business on the map and the ideas you’ve previously only dreamed about into the marketplace. It will help you overcome your fears and guilt to find a fulfillment that changes you and your families for the better. And it will help you break free of the hard and boring and allow you to have fun along the way.
In Boss Up! Lindsay helps you gain the confidence to know that having ambition doesn’t make you a bad mother or wife. That it’s okay to have a desire for something more than endless sippy cups, clean-ups, Band-Aids, and groundings. That no matter your education or experience, you can tap into your passions and create businesses that give you increased flexibility, fulfillment, and financial security.
And Lindsay doesn’t just do this through commiserating but, instead, through giving you the tools for change. Using the lessons she learned on her own path to success, Lindsay shares real, solid business principles with ten distinct success philosophies that you will encounter on the journey to entrepreneurship, such as:
- Think Long Term
- Be Unapologetically Yourself
- Use the Unsales Tactic
- Understand Your Why
- and many more
Stay-at-home mom turned multimillion-dollar-producing business owner Lindsay Teague Moreno doesn’t just have a passion for entrepreneurship. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors.
Boss Up Ain’t Your Momma’s Business Book
We live in a gig economy. It’s not unusual for someone to have a side-hustle in addition to their day job.
I have one myself as a mom and a freelance writer. I work with many entrepreneurs – some successful and some that simply flounder.
I was excited about the opportunity to read and review this book, primarily because I wanted to see how the author approached entrepreneurship. Because if you’re like me, you’ve run into more than one friend from high school who sends you a friend request and then wants to tell you about an amazing “opportunity”.
That approach is tired, it often financially harms people who buy inventory, and many are built upon lies of success. So when this book began with the author starting with an MLM, I was almost out.
But I stuck around and I’m glad I did.
This book is part workbook and takes people through a blueprint for discovering their strengths, their desires, and what they are passionate about – those are the things the business is then built upon.
I can get on board with that.
She also gets into the difference between a freelancer and an entrepreneur and I appreciated that because it’s a common source of confusion. There is planning involved for both paths but they are different.
This book is also practical. It discusses identifying your target market, standing out amongst the competition, and discovering what sets you apart and how to leverage these positions. It also speaks to how to set up a business – something I am continually amazed by when working with business owners who operate out of their personal checking accounts.
Boss Up! closes with the creation of goals that you won’t quit on – something vital to the long term success of a business. I can’t tell you how many times I’ve watched entrepreneurs wander from opportunity to opportunity because they haven’t been provided with a practical roadmap like this book.
If you are a business owner, aspiring entrepreneur, or an individual trying to find your place in your target market – then this book is for you.
Thank you to TLC Book Tours, Thomas Nelson and W Publishing Group for the gifted copy of this book in exchange for my honest review.